Mark Sottnick, Principal
Mark is a leading creative voice in retail strategy and intellectual property exploitation. For the last 25 years, he has been a key member of Target's creative cabinet and has advised their marketing and merchant teams on product development, merchandising and licensing. Mark established Twist Worldwide in 1999 as a boutique agency serving the strategic needs of Target and leading international brands. Twist is directly responsible for numerous successful retail programs resulting in hundreds of millions of dollars in sales across the corporation.
Previously, Mark served as Founder, President and Executive Producer for Rabbit Ears Productions (www.rabbitears.com), one of the most critically acclaimed children's entertainment properties. Rabbit Ears awards include 18 Grammy Award nominations, two Grammy Awards, 21 Parents' Choice Awards, 7 Action for Children's Television Awards and the Humanitas Prize. Mark produced 65 Rabbit Ears television programs for Showtime and distributed them as videos, books, audio recordings, computer software and licensed merchandise. He also developed the concept for and was Executive Producer of Rabbit Ears Radio, a nationally syndicated program.
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