Eric Erickson, Principal

Eric has spent nearly 30 years in building brands in retailing, including 17 years at Target, where he was Vice President, Creative Director. While at Target, Eric was responsible for directing creative for brand advertising, package design and in-store signing. He's worked with numerous agencies, including Wieden+Kennedy, AKQA and Kirshenbaum Bond & Partners. In addition, he headed up a 150+ member inHouse Creative Studio comprised of copywriters, art directors, designers and interactive developers. The author of Target's "Expect More, Pay Less" brand promise, Eric and his teams have won numerous creative awards. He is a 2007 inductee into the Retail Advertising Hall of Fame.


(612) 824-1491     eerickson@twistworldwide.com